Topics in Lineup Systems 1970-01-01T00:00:00Z 142 28 17 0 0 96 7722743 Countdown to the all-new Community Portal 2018-04-18T15:56:05Z 2018-04-18T15:56:05Z Dawn Briddon dawn_briddon <p>Great news! The new and improved Lineup Community Portal will be up and running in the next few days. This means you’ll see a complete new look and feel when you visit this site next week. The new site will also offer a dynamic environment where you’ll be able to connect with experts and users via new forum groups, search our growing Knowledge Base, request support and more.</p> <p>As its new, you’ll need to sign up when you visit the first time – but don’t worry, full instructions will be provided when we go live.&nbsp;</p> idea 0 1 1 create 7720123 Get ready for a new and improved community experience 2018-04-16T15:58:07Z 2018-04-13T14:53:02Z Dawn Briddon dawn_briddon <p>Behind the scenes we’ve been busy working on a new, improved version of this community portal and I’m delighted to say it will be ready shortly! It will include enhanced forum features, &nbsp;more regular news feeds, and additional sections. Watch this space and your inbox for more information.&nbsp;</p> idea 1 2 1 comment 7683865 Help new UI 2018-04-11T13:05:14Z 2018-02-09T00:29:40Z Andrew andrew_7943323 We have 9.5 in our Dev environment and have started to introduce users to it looking for feedback. I would like to know if there is a comprehensive list/guide to new features within the New UI.<br />Specifically looking for info on what can be done within the various screens to enhance the User experience. For example freezing columns in the views when scrolling.<br />I think there was talk of a workshop or session around the new UI at one stage, I thin k that would be very helpful question 5 4 2 comment 7685652 GDPR General Data Protection Regulation questions 2018-02-13T09:53:17Z 2018-02-12T13:36:25Z Fokke Boschma fokke_boschma I can hardly find any hits in this community when searching for GDPR. So i have a simple question; does this GDPR have any effect on Adpoint? Or is it up to the companies themselves? Just an idea: since customers could demand a report of all their information in Adpoint, it would be nice if there was an button on the clienttab that makes a PDF with alle GDPR necessary information. question 2 2 1 comment 7678638 Microsoft IE11 browser 2018-02-08T11:08:35Z 2018-01-31T17:25:03Z Neda nedabjorner <p>Hello everyone, as part of our UI redesign we have a questions from all of you. IE11 browsers are very poor in supporting modern standards and have a full-fledged successor in MS Edge. Does any of you have any users still in IE11? Would you like/care if we continue to support IE11?<br /> Thanks<br /> Neda</p> question 6 5 1 comment 7683336 Our brain privileges ads on premium news sites vs social media 2018-02-08T07:11:15Z 2018-02-08T07:11:15Z Christian DARROY christian_darroy A study indicates that the part of the brain that processes words and detail registers ads on premium news sites 42 per cent more than if they were on social media.<br /><a href="" rel="nofollow" title="Link:"></a> idea 0 1 1 create 7679201 Interesting article on targeting younger readers from the Drum 2018-02-01T13:37:40Z 2018-02-01T13:37:40Z Chris chris_7943376 <p>UK newspapers are investing to futureproof themselves and attract those much-prized Gen Zs and their older millennial cousins. But will any of it actually work? Andy Dangerfield takes a look.</p><p>Teenagers don’t read newspapers.</p><p>Fleet Street is doomed.</p><p>These kind of predictions have been around for years. But do they ring true? Well, there may be a glimmer of hope for hacks.</p><p>Last week’s publication of the Edelman Trust Barometer showed traditional media, including print,&nbsp;<a href="" rel="nofollow" target="_blank">has witnessed a rebound in public confidence</a>&nbsp;to a record high of 61% approval – that’s up 13% compared with last year.</p><p>Across the pond, there’s been an&nbsp;<a href="" rel="nofollow" target="_blank">increase in 18-34 year olds reading traditional media</a>, according to the Reuters Institute report, with the likes of The Atlantic, The Washington Post and The Wall Street Journal all seeing increased subscriptions from millennials.</p><p>The theory is that subscription streaming services like Spotify and Netflix have conditioned young people to be more willing to pay for quality content.</p><p>And then there’s the “Trump bump” – in the US, the proportion of people aged 18-24 who paid for online news&nbsp;<a href="" rel="nofollow" target="_blank">leapt from 4% in 2016 to 18% last year.</a></p><p>Younger people are more likely to be on the left, dislike Trump, and subscribe to news organisations that they see challenging him.</p><p>Back in Blighty, The Times, The Telegraph and the FT have all seen a significant increase in registered subscribers.</p><p>Meanwhile The Guardian’s focus on voluntary contributions has meant it has&nbsp;<a href="" rel="nofollow" target="_blank">doubled its number of regular paying supporters</a>&nbsp;to 500,000 in 12 months.</p><p>But how are Britain’s newspapers trying to lure in teenage readers specifically?</p><p>Well, the FT isn’t messing about. It recently extended its offer of&nbsp;<a href="" rel="nofollow" target="_blank">free subscriptions to 16-19 year olds</a>&nbsp;from the UK to anywhere in the world.</p><p>The paper’s B2B managing director Caspar De Bono says it is “thrilled with the take-up” of the original scheme.</p><p>“The word of mouth affect has been phenomenal,” he says. The FT now has around 16,000 students and teachers from about 1,500 schools who have unlimited access to</p><p>The goal isn’t to immediately try to make money out of younger readers but “to build a bridge between what students learn in the classroom and what’s going on in the real world,” he explains.</p><p>“It’s to help build a very practical connection with the journalism – we had students saying ‘oh I didn’t realise the FT covered this.’</p><p>“We found otherwise what happened is the student’s interest will dissipate. But if it’s part of what they’re learning at school, it’s got a lot more durability.”</p><p>In terms of trending topics, the students read around broadly similar subjects to other subscribers, De Bono says, but certain treatments – like&nbsp;<a href="" rel="nofollow" target="_blank">PunkFT videos</a>, where an important economic concept is explained through illustration to a Sex Pistols-esque soundtrack, have proven particularly popular with pupils.</p><p>Of course the FT is playing a long term strategic game here and hopes students will stick with them as they move on to university or their careers.</p><p>“The aspiration is that if students find the FT valuable when they’re studying, they’re more likely to be subscribers later in life.”</p><p>Only time will tell if it works.</p><p>Over at Trinity Mirror, group marketing director Zoe Harris boasts: “People are often surprised how big we are for 18 to 34s – when we add together all of our online properties, we reach over 11 million of them every month.”</p><p>And she says it’s the younger audience that value their news brands more than older people.</p><p>“Regional brands are very much part of people’s lives. If you’re a Manchester United fan and you want a fan-view of things from a credible journalist, it would be your local news site you’d go to."</p><p>“We’re also redefinining what news is.” she says. “There was red sky in Reading, and everyone in the newsroom was going ‘I wonder why the sky’s red?’</p><p>“Five years ago they wouldn’t have done anything about that but now they think ‘well if that’s what we’re talking about, it’s probably what everyone in the city’s talking about and it’s probably more appealing to a younger audience.’</p><p>“There’s a curiosity and instant fix nature to younger people. News publishers are a good source for that information and social platforms are a great way of reaching them.”</p><p>Elsewhere, The Sun is making a huge push to attract a younger audience, with big investment in showbiz news and mobile video –&nbsp;<a href="" rel="nofollow" target="_blank">51% of its readers are now female, 42% aged between 15 and 34.</a></p><p>The Times says it is attracting 18-24-year-olds&nbsp;<a href="" rel="nofollow" target="_blank">“in bigger numbers than we have been for quite a while”.</a></p><p>And The Telegraph, despite having an older average reader age is, perhaps surprisingly, a partner on Snapchat’s Discover channel, which has seen increased traffic among the&nbsp;<a href="" rel="nofollow" target="_blank">highly-sought 18–24s target audience.</a></p><p>Again, the hope is young people will get an exposure to the brand and that might pay off in the longer term.</p><p>But despite the opportunity to engage with a new younger audience on social, recent research from City and LMU Munich shows young readers are still&nbsp;<a href="" rel="nofollow" target="_blank">spending nearly twice as much time with newspapers’ print editions</a>than with their websites and apps.</p>Those dead-tree editions may not be dead just yet. article 0 1 2 create 7578968 Future releases - schedule 2018-01-23T15:20:58Z 2017-08-23T08:57:30Z Tom Lekang tom_lekang_5821215 Hi, would it be possible for you to post planned dates for upcoming releases ? &nbsp; &nbsp; question complete 9 7 1 comment 7627148 Contact Report Field 2017-11-22T15:23:35Z 2017-11-07T16:58:39Z WILF MAUNOIR wilf_maunoir When using the Contacts report to export contacts, there is only one field for Name, the First Name and Last Name are not separated. It would be great to have 2 separate fields which would make it easier to personalize in our email marketing program. idea 1 2 1 comment 7635910 UK ad investment to grow 4.8% in 2018 despite ‘fragile’ economy, predicts GroupM 2017-11-22T15:04:07Z 2017-11-22T15:04:07Z Chris chris_7943376 <p>The UK advertising industry is set to see its ninth successive year of growth in 2017 with investment tipped to increase by 4.8% in 2018, according to GroupM.</p> <p>The forecast comes despite a series of headwinds throughout the year - including concerns around digital advertising, the impact of Brexit on the economy&nbsp;and slowing client spend&nbsp;- which saw revenues drop&nbsp;<a href="" rel="nofollow" target="_blank" title="Link:">at the UK's biggest agency holding companies</a>.</p> <p>In fact, GroupM has predicted that 2017 will conclude better than expected, with investment totalling £18.9bn (5% growth, up from the 4.1% earlier predicted). In 2018, a 4.8% predicted increase will take total investment to £19.8bn.</p> <p>“Advertising investment remains stable despite a fragile economy”, said Adam Smith, GroupM’s futures director.</p> <p>While the UK's advertising market may be stable, a rollback in brand spend from giants like P&amp;G, Unilever and more, has caused many of the UK's biggest agencies to slash revenue forecasts. Havas' UK operation&nbsp;<a href="" rel="nofollow" target="_blank">recorded a 10.9% dip for its third quarter</a>&nbsp;and Publicis Groupe reported negative organic growth of -1.5% in Europe for the third quarter of the year. WPP, meanwhile, lowered its full-year expectations for the third time in 2017 in October&nbsp;<a href="" rel="nofollow" target="_blank" title="Link:">blaming slower client spending and short-term investment strategies</a>.</p> <p>Short-term investment strategies yielded a significant influence over GroupM's predictions around the growth of digital 'pure play' advertising. This medium will hold 60% share of UK ad investment in 2018, the media agency predicts, growing by 13.3% in 2017 and 9.8% in 2018. This growth is a result of rising digital audiences, growing e-commerce and marketer 'short-termism', where performance-focused digital media is harnessed to drive near-term return-on-investment (ROI).</p> <p>The health of digital advertising signals that marketers have been undeterred by growing concerns around the safety and efficacy of digital advertising.</p> <p><a href="" rel="nofollow" target="_blank" title="Link:">While some advertisers paused YouTube investment early this year</a>&nbsp;as a result of brand safety concerns, GroupM estimates two-thirds of those UK ‘pausers’ have returned to normal investment levels. The other third may be lingering with addressable TV and other alternatives they found effective, noted the research.</p> <p>While Google’s mea culpa meant some brands increased spend in traditional advertising formats - with both&nbsp;<a href="" rel="nofollow" target="_blank" title="Link:">Channel 4</a>&nbsp;and ITV noting a jump in ad spend in the spring - it appears that was not enough to help grow traditional media's hold in the ad market this year. GroupM predicts that ‘legacy media’, including its digital components, will shrink 4.4% in 2017 and a further 2.0% in 2018.</p> <p>For now, Smith said the focus of marketers remains "relentlessly short-term" and "arguably underweighted" relative to long-term brand building in broadcast media. This favours performance-oriented digital media, he claimed, which continues to be the most robust growth story despite concerns over measurement, transparency, brand safety and other issues.</p> <p>Nick Theakstone, chief executive of GroupM UK, expressed concerns about pressures on marketers to overweight short-term ROI versus brand building for the long-term.</p> <p>"It’s imperative they get the balance right," he added.</p> <p>In part, digital advertising may also be beginning to exhibit price inflation as more brands crowd in coupled with the rising cost of data and technology to enhance quality and ensure viewability. “The larger digital looms in share, the more vociferous and voluminous the challenge around measurement, accountability and brand safety will be”, said Smith.</p> <p>Per GroupM’s estimates, TV’s first decline in five years will amount to 2.9% in 2017, but is likely to stabilise in 2018 in a context of slower audience loss and attractive pricing. Linear TV is not naturally a young medium and in 2017, GroupM believes impressions among 16-to-24-year-olds will fall by 12%, and by 8% among 16-to-34-year-olds.</p> <p>Some of this loss in viewership may be overstated due to poor measurement of audiences across diffuse TV platforms, the agency said, issues which will be fixed in part by Barb’s 30-platform Dovetail measurement, due March 2018.</p> <p>The outlook for legacy media beyond television remains tough. GroupM trimmed its prior 2% forecast for out-of-home (OOH) advertising growth to zero in 2017. For 2018, the view is slightly more positive at +2%, if promised improvements in effectiveness, automation and efficiency bear out.</p> <p>National newsbrands faired the worst in GroupM's predictions, estimated to decline by 12% in 2017 and forecast to dip by 8% in 2018. A new measurement standard that goes live in February, delivered by PAMCo’s Audience Measurement for Publishers, could offer green shoots of change for newsbrands by allowing planners to build schedules including Facebook Instant Articles and Google’s Amp.</p> <p>Theakstone concluded: “It’s also crucial that the industry deliver better audience measurement to support media planning for performance and brand building alike. As ever, we lend our full support to industry initiatives like BARB’s Dovetail and PAMCo’s AMP while also filling the gaps we see, like scaling an accountable addressable TV market with our new business, Finecast”.</p> &nbsp;From the Drum article 0 1 2 create 7634867 Lineup Systems Unveils Adpoint Workflow to Simplify Complex Advertising Processes 2017-11-20T23:01:51Z 2017-11-20T23:01:51Z Kathy Glenn kathy_glenn_fcqtdqjr8e5aj <strong><i>To learn how Adpoint Workflow reduces order processing time and increases operational efficiencies for media companies </i></strong><a href="" rel="nofollow" target="_blank">click here</a> praise 0 3 3 create 7633073 Lineup receives Tech Track 100 Award for the second year 2017-11-17T15:47:01Z 2017-11-17T15:04:49Z Dawn Briddon dawn_briddon Last week Lineup was once again acknowledged at the Sunday Times Hiscox Tech Track 100 Awards Dinner, held this year at The Brewery, London.&nbsp; <br /><br />This is the second year running Lineup has been ranked among the Top 100 private tech companies with the fastest-growing performance&nbsp;over the last three years.&nbsp; <br /><br />Frank Mooty, CFO, and Louis Cicio, President, accepting the Tech Track 100 Award. For more information, go to&nbsp;<a href="" rel="nofollow" target="_blank" title="Link https//lnkdin/gc_37EJ"><br /><br /><img src="" title="Image https//d2r1vs3d9006apcloudfrontnet/s3_images/1673300/RackMultipart20171117-92659-w8reup-Lineup_Systems_inlinejpg1510930881" /></a> praise 1 3 4 comment 7627988 Question, digital subscriptions in AdPoint? 2017-11-16T21:59:34Z 2017-11-08T21:35:31Z Peter Trenberth peter_trenberth Is there anyone in the Adpoint community booking digital subscriptions into AdPoint? question 4 2 1 comment 7619545 time-out error when searching on materialname 2017-10-26T10:15:32Z 2017-10-26T10:15:32Z Arjan Kluft arjan_kluft When searching on materialname in production/materials we run into a time-out error after 1 minute. However, if we do the same search in advanced search by adding a deadline period (in this case 1-10-2016 till 31-10-2017) the material is found within 10 seconds.<br /><br />Is it a good idea to add a default deadline period in the search functionality for materials so it searches for all materials with a future deadline or a maximum deadline of sysdate -/- 1 year.<br /><br />If users want to search for another period they can go to advanced search idea 0 2 1 create 7619259 KM Media Group leads the way in multimedia advertising with Adpoint. 2017-10-25T22:23:20Z 2017-10-25T22:23:20Z Kathy Glenn kathy_glenn_fcqtdqjr8e5aj “The moment we engaged with Lineup, we realized straightaway that it<br />had a real understanding of the sales process and the connection with the customer."&nbsp;Duncan Gray, Operations Director, KM Media Group&nbsp;<a href="" rel="nofollow" target="_blank" title="Link http//wwwlineupcom/images/pdfs/KMG-Case-Studypdf">read more</a> praise 0 2 2 create